Lorillard’s Profits Require No Smoke and Mirrors

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I am not a smoker or tobacco user, and I do not like to be around smokers. However, that prejudice does not blind me from the fact that Lorillard, Inc. (LO) is a “very attractive” stock. I recommend investors buy it as well as the following ETFs because of their large allocations to LO and their attractive-or-better investment ratings…

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Sell Citigroup Before The Earnings Bubble Pops

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Citigroup is running out of accounting tricks and the stock will continue its slide as investors recognize the company is not as profitable as it wants investors to believe. Our analysis of the financial footnotes of more than 50,000 annual reports means we know more about which companies have the naughtiest and the nicest accounting. And Citigroup is definitely on the naughty list.

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Show Discretion When Choosing Consumer Discretionary Sector ETFs

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Retail HOLDRS (RTH) is our top pick for consumer discretionary sector ETFs.  RTH is one of 51 ETFs that gets an attractive-or-better rating. We rate the investment merit of the top six consumer discretionary sector ETFs based on our coverage of 471 stocks in this sector. Per our first-quarter-2011 review of U.S. Equity Sector ETFs,…

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Many Tasty Choices In Consumer Staples Sector ETFs

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Select Sector SPDR-Consumer Staples (XLP) is our top pick for consumer staples sector ETFs. XLP is one of four ETFs, out of the 270 we currently cover, to get our very attractive rating. We also rate the investment merit of the top five consumer staple sector ETFs.

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Don’t Employ Any Industrial Sector ETFs

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We recommend avoid or sell all industrial sector ETFs. We also rate the investment merit of the top six industrial sector ETFs.

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Nothing But Ugly Financial Sector ETFs

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We recommend investors short the KBW Bank ETF (KBE) and avoid or sell all other financial sector ETFs. We also rate the investment merit of the top nine financial sector ETFs.

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Lots Of Ugly in Energy ETFs

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We recommend investors avoid all energy sector ETFs. We found no ETFs in the sector that offer investors attractive investment merit and acceptable structural integrity. We also rate the investment merit of the top-9 energy sector ETFs.

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Some Good In Telecom Sector ETFs

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Broadband HOLDRS (BDH) is our top pick for telecom sector ETFs. We also rate the investment merit of the top-3 telecom sector ETFs. Per our first-quarter-2011 review of U.S. Equity Sector ETFs, the telecom sector is one of five sectors that gets our “neutral” rating. Figure 2 shows how the telecom sector’s stocks and the…

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Bad and Ugly Materials Sector ETFs

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We recommend investors avoid all materials sector ETFs. We found no ETFs in the materials sector that offer investors attractive investment merit and acceptable structural integrity. We rate the investment merit of the top-6 materials sector ETFs.

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Bad and Ugly In Utility Sector ETFs

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We recommend investors avoid all utility sector ETFs. We found no ETFs in the utility sector that offer investors attractive investment merit and acceptable structural integrity. We rate the investment merit of the top-5 utility sector ETFs.

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Mainly Just Good in Health Care Sector ETFs

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Our top picks for the Health Care sector ETFs are: Biotech HOLDRS (BBH) and Pharmaceutical HOLDRS (PPH). We also rate the investment merit of the top-9 health care sector ETFs.

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Sell Morgan Stanley Before It Sells You Down the River

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When Morgan Stanley (MS) started in 1935, there were around fifteen employees. For 2010, the company reported 62,542 employees. Bigger is not always better. And for big, publicly-traded companies, big tends to be worse especially when it comes to financial reporting.

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