Danger Zone: Electronic Arts (EA)

For a while, EA appeared to have cracked the code in the middle part of this decade. By delivering sports franchises like FIFA and games like The Sims, the company saw profits and returns on invested capital (ROIC), which peaked at 93% in 2004, grow to enviable heights. Unfortunately, that strategy has proven unsustainable as ROIC has plummeted.
by David Trainer, Founder & CEO