footnoted.org vs New Constructs = Hype vs Substance

When I ran across the recent article “270,033 pages later, a chance to catch our breath…“, I could not help but admire footnoted.org’s marketing moxy.

The article provides a count of the number of pages of 10-K filings that have poured in during the real earnings season. It also highlight a couple of the largest filings. At first glance, it is easy for one to assume that all of the 270,033 pages were also analyzed.

To their credit, footnoted.org admits they did not read all of the pages. How many they read, I cannot say.

I can say that a page count is easy to do. Rigorously parsing all of those pages as we do at New Constructs is NOT easy. I can also say that we absolutely analyze and parse every single page of filings to produce timely insights such as Smoking Out the Truth: Buy MO and Time to Unload Bank Of America in the last tow weeks. There are many more available to clients.

Below is a sample of my (public) articles from 2010 based on key insights pulled from 10-K filings. More examples are here.

• Shorts:
1. Prin­ci­pal Finan­cial Group (PFG) is down 20% since I posted the  March 8, 2011 arti­cle on my blog.
2. Zumiez (ZUMZ) dropped 40% a few months after I posted the March 29, 2011 arti­cle on my blog.
3. Vir­netX Hold­ings (VHC) dropped about 40% a few months after I posted the April 12, 2011 arti­cle on my blog.
4. Mor­gan Stan­ley (MS) is down 30% since my May 3, 2011 arti­cle.
5. Cit­i­group (C ) is down about 25% since my May 17, 2011 arti­cle.
• Buys
1. Intel (INTC) is up about 27% since my March 15, 2011 arti­cle.
2. Loril­lard (LO) is up over 10$ since my May 24, 2011 arti­cle.
3. Wal-Mart (WMT) is up 20% since my June 28, 2011 arti­cle.
4. Eli Lily (LLY) us up 14% since my April 19, 2011 arti­cle.
5. Lam Research (LRCX) is up over 10% since my Sep­tem­ber 27, 2011 arti­cle.