Investment Analyst Kyle Guske II sat down with Chuck Jaffe of Money Life and to talk about our Danger Zone pick this past week: TrueCar (TRUE).
TrueCar shares the same fatal flaw that sunk Angie’s List. As a middleman, it has to appeal to consumers while remaining valuable to its actual customers, car dealers. In trying to balance the needs of these two opposing sides, TrueCar is conflicted and struggles to provide value to either.
Photo Credit: Joan Shaffer (Flickr)