The rise of formidable competition, ballooning advertising costs, and long-term decline in profitability means the stock no longer provides the same risk/reward it once did.
While the stock remains expensive relative to its fundamentals, its position in the fast-growing ecommerce and retail data solutions markets could provide continued momentum.
Linking executive compensation to ROIC could create immediate shareholder returns and drive a long-term commitment to the lean and disciplined corporate structure that Peltz wants P&G to adopt.