A rising number of individuals are engaged in the DIY crafting movement, driven by the growth of how-to guides and the ease of sharing their creations via social media and e-commerce platforms. This emerging market is too small for giants like Target (TGT) and Walmart (WMT) and too big to be dominated by mom-and-pop stores. Moreover, the hands-on nature of this market has, almost entirely, prevented e-commerce firms like Amazon (AMZN) from capturing any of its growth.
There is one company, however, that is capitalizing on this growing market and making a lot of money while doing so. Meanwhile, most investors do not understand the business or its potential and have left the stock significantly undervalued.